The sequence of chapters is indicative of this: “Generating Ideas,” “Frank’s Inspiration,” “Creating With Your Client,” and, most egregiously, “Business” overpromise and underdeliver. Masterclass presents a skewed impression of the field by offering a simplistic representation of Gehry’s own true process and rigor. Masterclass insists, and uses language that reinforces the idea, that this video series is a comprehensive learning experience, a “course.” That claim is misleading. Despite that, this emotionally resonant chapter isn’t enough to redeem the whole course. His passion for the perfection of space reminds students like us why we got into architecture in the first place. Music, movement, and feeling resonate in the Concert Hall and showcase the vibrancy inherent to both Gehry’s process and persona. To achieve that, Yamaha built large scale 1 to 10 mockups of great concert halls, and put conductors such as Pierre Boulez inside them to test the sound. Gehry obsessed over the sound quality to ensure an intimate connection between orchestra and audience. Gehry recounts the building’s story-from the design changing hands and the shifting of blame over its initial $60 million flub, to precedents and his process working alongside Yamaha acoustic engineers. The narrative surrounding the Concert Hall is particularly inspiring. These sections offer a legitimately intriguing peek into Gehry’s iterative design process. The most compelling chapters are the two “Take Away” case studies on LA’s Walt Disney Concert Hall and NYC’s 8 Spruce Street. When the course focuses on a single topic, it succeeds. Save this picture! via Screenshot from video The course has been reviewed by a critic, a practicing architect, and a curator-but what of its ostensible target audience, the architecture student? Has Masterclass managed to crack the online class conundrum with cinematography and celebrity? The production value alone is almost a convincing argument for the $90 USD price, a detail that is quietly left out of the trailer. Even in the company of courses taught by Martin Scorsese, Deadmau5, and Samuel L Jackson, the lone architect impressively lays claim to the eighth most popular teaser in the Masterclass series. The combination of Gehry’s status and slick production has managed to amass over 1.6 million views for the trailer on Youtube. ![]() Popping out from your Facebook newsfeed, the Masterclass sales pitch immediately attracts the eye: beautifully backlit wooden models and silky hand sketching emphasized by orchestral swells are accompanied by an adorable pirouette by the one and only Frank Gehry.
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